The work, and what it actually produced

Each channel was being handled as its own to-do list. Long-form education, product pushes, and affiliate links were planned separately, so nothing carried the audience from one place to the next.

• Repurpose the long-form education instead of writing something new for every slot.
• Tailor the copy per platform rather than pasting one caption everywhere.
• Use channel-specific affiliate links so every destination is tracked properly.
• Lean harder into Pinterest, where outbound clicks improved and the team chose to invest more.
• Schedule and track consistently, then review the analytics before planning the next batch.

• Long-form YouTube support
• Shorts cutdowns
• Titles, descriptions & thumbnails
• Pinterest pins and boards
• Platform-specific social captions
• Mailchimp email campaigns
• Webinar promotion
• Product campaign assets
• Scheduling & publishing queue
• Platform-specific affiliate links
• Multi-channel repurposing
• Monthly analytics review

Figures above are taken directly from the client analytics supplied in my portfolio dossier for this account. July 2026 platform reporting also showed Instagram reach at 8.1K (+36.2%) and Facebook views at 25.0K (+149.2%) month over month. Numbers describe what happened on this account, not a promise of the same result elsewhere.

• Pinterest
• Instagram
• Facebook
• YouTube
• Mailchimp

The work wasn't one campaign. It was a steady stream of blogs, newsletters, videos, and posts that had to stay on brand while several channels ran at once.

• Move research and planning into a single flow: write, design, edit, schedule, optimize, report.
• Write brand rules and review checkpoints into the workflow instead of relying on memory.
• Map topics to a shared calendar so channels reinforce each other.
• Close every cycle by reading performance and feeding it into the next plan.

• Facebook, Instagram, LinkedIn & TikTok content
• YouTube uploads and thumbnails
• Google Business Profile updates
• Blogs and SEO support
• Newsletters
• Video scripts and editing
• Brand consistency checks
• Monthly reporting

Nearly three years of continuous support, closing with a signed recommendation from the agency director describing the work as creative, dependable, detail-oriented, adaptable, and proactive. The result wasn't one lucky post. It was a production system that kept several channels moving without losing brand consistency.

• Blog / SEO
• Newsletter
• Social
• Video
• Marketing ops

FERS, FEGLI, TSP, Social Security, Medicare and PSHB, survivor benefits, readiness gaps: all technical, all easy to get wrong, and read by people making decisions they can't undo. It needed plain language and a next step, not jargon or pressure.

• Organize content around timing, income, protection, and readiness.
• Turn each monthly theme into a full set of assets rather than one-off posts.
• Give every topic a job: educate, build trust, and lead to a useful next step.
• Sequence foundational topics before the more advanced planning content.

• Educational blogs
• Downloadable PDFs and checklists
• Social carousels
• Short-form video
• Campaign assets for a 50+ audience
• Workshop promotion and CTAs

A structured monthly calendar and a multi-format production system the team can keep running. No performance metric is claimed here, because comparable campaign data wasn't supplied. Some client details are kept general at the client's discretion.

• Blog
• Social
• Video
• Email
• Workshops